cocoacasino40freespins| Encourage listed companies to use products to reward medium-and long-term shareholders

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Source: Beijing Business Daily

Data show that since the beginning of this year, seven A-share listed companies have launched activities to give back to shareholders, including discount coupons for their products, coconut water, mushroom sauce and so on. However, qualified shareholders hold stocks at a certain point in the past, which can actually be optimized to hold the company's shares for two months or more in nearly one or two years, which can benefit more medium-and long-term shareholders and better promote the company's products.

Listed companies reward shareholders in kind, the main intention is to promote new products, but also a kind of welfare for shareholders. However, judging from the current way, those who are conditionally rewarded are the shareholders who hold shares on the equity registration date before the announcement date, which is actually not friendly to those investors who have held the company's shares in the medium and long term.

Especially for consumer listed companies, the listing status itself is a gold-lettered signboard, which gives back the product welfare of shareholders from time to time, which can make good use of gold-lettered signboards to promote corporate image. it can even enhance the stickiness of shareholders and their confidence in the company's shareholding.

However, if you take a certain node in the past as the equity registration date, it will inevitably rule out some investors who have held the company's shares for a long time, and some short-term investors who happen to hold the company's shares on the registration day will receive unexpected benefits. short-term investors may sell their shares the next day, but they are still qualified to receive feedback products, which will greatly reduce the effect of feedback activities for listed companies.

Therefore, there can be a better way for listed companies to give back to their shareholders. In terms of the choice of shareholder qualification, we can consider changing it to shareholders who have held the company's shares for two months or more in the past year or two up to a certain point of time. In fact, it is a directional feedback to the shareholders who hold the company's shares in the medium and long term, which can further stimulate their enthusiasm for investment.

Of course, both short-term and medium-and long-term investors, as long as they are shareholders of listed companies, must be treated equally, but from the point of view of the medium-and long-term development of the enterprise, they should give more directional feedback, especially those who hold the company's shares in the medium and long term and know enough about the company. Through product feedback, they may further enhance their recognition of the investment value of the company. So as to further increase the investment or extend the shareholding period.

The activities of listed companies to give back to shareholders, if done well enough, can become a good thing to get three benefits with one stroke. It can not only increase the company's medium-and long-term shareholding funds, but also attract investors to pay more attention to the activities of listed companies, and play a role in promoting the company's products. it is also possible to attract consumers who love the company's products to become stock investors.

It is a good thing for listed companies to return to investors. If they can be further optimized and take into account other interests and effects, it will get twice the result with half the effort. In addition, if you want to take into account the interests of past shareholders and future shareholders, you can also determine two equity registration dates, the former taking care of the interests of past medium-and long-term shareholders. the latter allows investors to be eligible to participate in activities after buying and promising to hold for a sufficient time, which may maximize the positive effect.

Zhou Kejing, commentator of Beijing Business Daily

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