roadfighter|洋河股份与美团闪购达成合作，计划2024年交易额同比增长200%

News from Zhao Panpan of Rui Finance and Economics on April 12RoadfighterRecently, Yanghe shares and Meituan flash purchase reached a strategic cooperation, the two sides will cooperate in depth from the aspects of digitization, marketing, user experience and other aspects to jointly enhance the sales growth of liquor categories in the platform.

It is reported that Yanghe shares and Meituan flash purchase opened online and offline cooperation in early 2023. In that year, the sales of Yanghe brand increased rapidly, and the volume of flash purchase transactions in Meituan increased by more than 100% year on year. In 2024, the two sides plan to achieve the target of 200% year-on-year growth in transaction volume.

Yanghe said that it attaches great importance to the track of real-time retail and expects the two sides to continue to deepen strategic mutual trust and promote deeper cooperation.

Meituan said that Meituan Flash Shopping relies on Meituan's distribution ability to cover nearly 3000 county and city flags across the country, and fully cooperates with Yanghe shares to provide consumers with a more high-quality and convenient liquor consumption experience.

Data show that Jiangsu Yanghe Distillery Co., Ltd. is located in Suqian City, Jiangsu Province, under the jurisdiction of Yanghe, Shuanggou, Siyang, Guijiu, Lihua Village five major wine production bases and Sujiu Group Trading Co., Ltd. In the first three quarters of 2023, Yanghe achieved operating income of 302.Roadfighter8.3 billion yuan, an increase of 14.35% over the same period last year; and the net profit of shareholders belonging to listed companies was 10.203 billion yuan, an increase of 12.47%.

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