whiterabbitmegaways| Guangfa Bank was rated as "Outstanding Financial Consumer Insurance Institution": Strengthen the popularization of financial knowledge and protect the people's pockets

thematicwhiterabbitmegaways: Winners of the 2024 Golden Stone Award

On May 21, financial front-line news, the winners of the "2024 Golden Stone Award and Outstanding Financial Consumer Insurance Cases Selection" hosted by Sina Finance were grandly announced! Under the fierce competition from many institutions, Guangfa Bank stood out. It won the "Outstanding Financial Consumer Insurance Organization" award for its submitted cases of "Protecting the People's Money Bag with Science Popularization".

The following is a brief description of the case submitted by CGB:

After deeply understanding the importance of financial knowledge education and education in financial consumer insurance work with Chinese characteristics, CGB has strengthened digital innovation in financial knowledge popularization education for the public, and strived to create a new pattern of "online + offline" education and education, enhancing the differentiation of education and education., diversification and effectiveness.

In specific practice, CGB has promoted a series of innovative propaganda and education work such as "Three Clouds","Hundreds of Movies Going to the Countryside" and "Golden Pomegranate 'Voluntary Propaganda" through online education to improve financial knowledge. The effectiveness of popularization activities.

Among them, the "100 Movies Going to the Countryside" activity is for China Guangfa Bank Ningbo Branch to combine rural revitalization work and Ningbo New Rural Digital Cinema Line Company to carry out the "Popularize Financial Knowledge, 100 Movies Going to the Countryside" activity. A total of 500 games were broadcast throughout the year. Open-air movies, covering 14 districts and counties (cities) including Ninghai County and Cixi City, actively broadcast consumer insurance financial knowledge videos to community residents and villagers by sending movies to the grassroots, vigorously promoting rational consumption, rational investment, Practical financial knowledge such as preventing telecommunications fraud, deposit insurance, and credit reporting knowledge is sent to villagers 'doorsteps to improve rural consumers' financial literacy.

The "Golden Pomegranate" volunteer propaganda team was established for the Urumqi Branch and went deep into Akya Village, Xinhe County, Aksu, to carry out financial knowledge publicity activities of "entering rural areas" in remote areas, and to carry out financial publicity and volunteer service activities with village committee personnel and village-based work teams. Through face-to-face communication, coupled with easy-to-understand language, and combined with financial consumer rights protection cases, we can help villagers understand financial rights protection knowledge, stay away from investment fraud traps, resist false financial advertisements, and prevent illegal fund-raising.

In the end, CGB has strengthened the innovation of digital education and publicity activities, focused on key groups and key areas, focused on popularizing financial knowledge, publicizing financial policies to benefit the people, focused on hot and difficult issues in society, and vigorously improved consumer finance in a form that the masses like to hear and hear. Literacy and risk prevention capabilities have created a good consumer insurance service image for the banking industry.

Tags:

Prev: poppyplaytimechapter2crash| BAHEAL Pharmaceutical acquires 60% equity in BAHEAL Pharmaceutical for 880 million yuan
Next: stakebaccarat| Chuangke Industrial (00669.HK): Repurchased 500,000 shares per share ranging from HK$102.4 to HK$105